tigertales
Tigerair Australia
It all started when...
In August 2019, Publishing ByChelle won the contract to publish the inflight magazine for Tigerair Australia, which will be relaunched in December 2019 with the same title, tigertales.
A little bit about the brand…
Tigerair Australia is a popular low-cost airline transporting more than 4.5 million passengers around Australia every year. It commenced services in the Australian domestic airline market in 2007 as Tiger Airways Australia, operating out of a single base at Melbourne Airport. In 2012 a second base was opened at Sydney Airport, followed by a third in 2014 at Brisbane Airport. In July 2013, the airline experienced a massive revamp by changing its brand to Tigerair Australia. At the same time, Virgin Australia acquired 60% of the airline. Virgin Australia purchased the remaining 40% of the airline in 2015.
LATEST ISSUE - April/May 2020
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