TrulyAus
Rex Airlines
It all started when...
In August 2017, Publishing ByChelle won the contract to publish the inflight magazine for Rex Airlines, which was relaunched in February 2018 as True Blue magazine. In April 2023, the magazine was rebranded as TrulyAus.
A little bit about the brand...
Rex Airlines was founded in 2002, and is Australia's largest independent regional airline, serving 56 ports in New South Wales, South Australia, Victoria, Queensland, Tasmania and Western Australia. Its fleet consists of 58 Swedish-built Saab 340 turboprop aircraft seating 36 passengers and 8 Boeing 737-800 NG seating 176 passengers. TrulyAus captures the spirit of regional and Outback Australia by focusing on the people who call this great southern land home.
LATEST ISSUE - February/March 2024
MEDIA KIT
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